T4MEDIA. Your full stack Marketing Cloud Team.

Our teams consist of experts for the implementation, operation and optimization of:
Onsite Targeting, Digital Analytics, Data Management Platforms (DMP) and Content.

OUR USP.

All of our mission control teams (Alexo/Consulting, Tools/Development, Performance Monitoring/Analytics, Targeting/Activation, Data Management/DMP and Digital Transformation (Enablement)) have successfully worked on marketing cloud projects for years. With more than 50 experts, we have the size to operate the whole marketing cloud tool stack. Our advantage: A broad skillrange in all relevant products and in-depth know-how to get the bits and pieces running together or to migrate from one product to another. Not to forget the most important part: create actionable insights to ongoing optimization and enable customers for the next step in data driven business.

Our Aim

Generate “actionable information” from an overwhelming amount of data. We optimally manage your Toolstack as a Marketing Operations Team for: Tag Management (Adobe Launch, DTM, GTM, Tealium, etc.), Data Management Platforms, Marketing Channel Benchmarking and Activation (On and Off-site-targeting).

Business Oriented

We start with business-oriented KPI sets; followed by meaningful performance monitoring and benchmarking formats implemented with Tableau, Power BI and ADOBE Workspaces. We can also completely customize layouts in D3.

Audience Management and Activation

Harness our up-to-date expertise based on successful projects with Adobe Audience Manager (with the full Adobe Experience Cloud portfolio), Media Retargeting and High-Performance On-site Targeting Measures.

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Our Service Portfolio at a Glance

Targeting & Activation

Our professionals have extensive experience with addressing specific target groups. We specialize in personalization via On-site/Off-site Targeting and Retargeting. In addition, we use these methods successfully for the exploitation of test scenarios to evaluate optimization potentials such as conversion uplifts.
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Data Management & DMP

DMPs are the backbone of an innovative and automated Digital Optimization Strategy. With Adobe Audience Manager, you can create unique audience profiles, identify valuable segments, and target them on all digital channels. (“Targeting”)
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Optimization & Automation

Digital Optimization ranges from media optimization to on-site conversion augmentation. T4Media has an extensive arsenal of techniques to identify potential possibilities, test hypotheses and play them out automatically in order to revitalize the optimization cycle over and over again.
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Implementation

At T4MEDIA., we implement and integrate digital analytics solutions such as Adobe Analytics, Google Analytics, Adobe Target and Adobe Audience Manager. We use standardized processes and state-of-the-art tools, such as: Tag Management Systems (Adobe DTM, Adobe Launch), Tag Scans (ObservePoint) and Solution Design Documents (SDDs).
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Performance Monitoring & Analytics

Efficient performance monitoring visualizes and analyzes digital marketing measurements using meaningful KPIs, performance corridors and benchmarks, and identifies levers and optimization mechanics. Methods include: workspaces, anomaly detections and alerts.
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Visualization & Data Science

Data Visualization and Data Science are the yin and yang of successful optimization cycles. Consistent elimination of chart-junk allows complex relationships to be presented quickly and intuitively. The result: optimal interactive dashboards for mobile, desktop or TV based on Tableau, D3, Power BI or Google Data Studio.
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Digital Transformation (Enablement)

As an official Adobe Solutions Partner, T4Media assists companies with their digital transformation. Our support spectrum ranges from consulting and technical implementation, to the operational use of Adobe Analytics Cloud. All completed by certified specialists as a complete outsourcing solution.
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Business

Only the consistent build-up of data insights on business relevance and impact makes data analysis possible. In doing so, we not only evaluate business impact but also put it into context with market standards, competitors and benchmarks. Our guiding questions: “What does it mean? If so, why?” This serves as a guideline for our center of excellence.
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Creative

Creativity brings data to life, makes it understandable, comprehensible, and consumable. Our professionals not only specialize in formats such as “storytelling” and narratives, but also designing innovative infographics and dashboards. Our goal: to transfer impressions that are remembered.
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Projects and References.

View Our Sample Portfolio

Partnership / Portfolio

We are an Adobe partner and our employees are certified in the use of Adobe products. We are happy to advise and support you with customized training plus individual solutions.

The winner of the Gartner Magic Quadrant for Visual Analytics. As a Tableau Partner, we are happy to assist you with any of your decisions regarding innovative reporting and insights.