Our Job is to create an environment of tech, procedures and people that is capable to deliver actionable insights.

 

T4MEDIA. What we do. How we work.

+25 years of experience | +480 successful projects | from Enterprise to SMB

1

Our prospective clients drown in a massive amount of reports, loads of details and overwhelming information sources. And as a consequence of this clusterf*ck, they lack actionable information and insights to support medium and long-term decisions.

2

Our job is to create an environment capable of delivering actionable insights. To achieve this goal, we aim to create an actionable picture of “what’s going on – and why?” within our client’s businesses. Then we focus on identifying levers for optimisation, like ways to: trigger more leads, improve the quality of the sales pipeline, and steer our clients’ customer journeys in the right directions.

3

In the Field of technology we use stateofthe-art tools like Adobe Marketing Cloud, Microsoft Azure, Google Data Studio, Salesforce Datorama, Pentaho and several other process gems combined tools with T4.Infrastructure to deliver outstanding results.

 

4

“T4.Infrastructure Components consist of high-performance ETL layers connecting directly to a wide range of analytics APIs, specialised data warehouses (Cloud / on premise) and interactive visualisations combining different dimensions and data sources.

5

The enablement of our customer’s staff to do much of the important stuff within the whole data-driven optimisation area on their ownis a big part of our business. Our advantage: a broad skill range in all relevant products and in-depth know-how to get the bits and pieces running together, including necessary product migrations.

6

With a dedicated well experienced crew of experts, we operate the whole data-driven optimisation tool stack. The most important part is to create actionable insights for ongoing optimisation and enable customers for the next steps in data-driven business optimisation.

Corporate functions served

Marketing: 100%
Public Relations: 70%
Sales: 100%
Digitech: 100%
Human Ressources: 60%
Digital Strategy: 80%
Logistics: 30%

Industries served

Automotive: 100%
Transportation: 80%
Information Technology: 100%
NGO: 30%
Pharmaceuticals: 40%
Health Insurance: 60%
Complex Products & Services: 100%

Our service portfolio at a glance

Implementation

Implementation

At T4MEDIA., we implement and integrate digital analytics solutions such as Adobe Analytics, Google Analytics 360, Adobe Target and Adobe Audience Manager. We use standardized processes and state-of-the-art tools, such as: Tag Management Systems (Adobe DTM, Adobe Launch), Tag Scans (ObservePoint) and Solution Design Documents (SDDs).
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Performance Monitoring & Analytics

Performance Monitoring & Analytics

Efficient performance monitoring visualizes and analyzes digital marketing measurements using meaningful KPIs, performance corridors and benchmarks, and identifies levers and optimization mechanics. Methods include: workspaces, anomaly detections and alerts.
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Visualisierung & Data Science

Visualisierung & Data Science

Data Visualization and Data Science are the yin and yang of successful optimization cycles. Consistent elimination of chart-junk allows complex relationships to be presented quickly and intuitively. The result: optimal interactive dashboards for mobile, desktop or TV based on Tableau, D3, Power BI or Google Data Studio.
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Targeting & Activation

Targeting & Activation

Our professionals have extensive experience with addressing specific target groups. We specialize in personalization via On-site/Off-site Targeting and Retargeting. In addition, we use these methods successfully for the exploitation of test scenarios to evaluate optimization potentials such as conversion uplifts.
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Data Management & DMP

Data Management & DMP

DMPs are the backbone of an innovative and automated Digital Optimization Strategy. With Adobe Audience Manager, you can create unique audience profiles, identify valuable segments, and target them on all digital channels. (“Targeting”)
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Optimization & Automation

Optimization & Automation

Digital Optimization ranges from media optimization to on-site conversion augmentation. T4MEDIA. has an extensive arsenal of techniques to identify potential possibilities, test hypotheses and play them out automatically in order to revitalize the optimization cycle over and over again.
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Business

Business

Only the consistent build-up of data insights on business relevance and impact makes data analysis possible. In doing so, we not only evaluate business impact but also put it into context with market standards, competitors and benchmarks. Our guiding questions: “What does it mean? If so, why?” This serves as a guideline for our center of excellence.
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Digital Transformation (Enablement)

Digital Transformation (Enablement)

As an official Adobe Solutions Partner, T4MEDIA. assists companies with their digital transformation. Our support spectrum ranges from consulting and technical implementation, to the operational use of Adobe Analytics Cloud. All completed by certified specialists as a complete outsourcing solution.
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Creative

Creative

Creativity brings data to life, makes it understandable, comprehensible, and consumable. Our professionals not only specialize in formats such as “storytelling” and narratives, but also designing innovative infographics and dashboards. Our goal: to transfer impressions that are remembered.
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T4MEDIA.

Your experts for data-driven optimisation.

Projects and References.

From Data Acquisition via Web Analysis / Digital Analysis to Visualization. Our experts support you in the individual implementation of data-driven projects.

Show T4MEDIA. portfolio

Partnership / Portfolio

data-driven-business
Tableau Partner
adobe-solution_22

aka as “Data Driven Business” aka “eMetrics Conference” we are happy to sponsor this event since 2006

The winner of the Gartner Magic Quadrant for Visual Analytics. As a Tableau Partner, we are happy to assist you with any of your decisions regarding innovative reporting and insights.

We are an Adobe partner since 2009. We are happy to advise and support you with customized training plus individual solutions.

Digital Analytics Events 2022 with T4MEDIA.

Adobe Summit 2021 - The Digital Experience Conference

from 15 to 17 March 2022

from 21 to 22 September 2022 in Cologne

November 2022 in Hamburg