
https://www.slideshare.net/GoAtlassian/chris-mountford-bruce-lee-and-the-essence-of-agile
Our Service Portfolio at a Glance
Activation of Specific Target Groups
- Identification of target group segments
- Conversion optimization through C2A
- Personalization of the target group addressal
Methods and Tools
- Adobe Target (Tool)
- Onsite- / Offsite Targeting
- Retargeting
Customer Benefit
- Proven record of conversion optimization & uplifts +50%
- Extensive experience with target group-specific addressing via Onsite/Offsite Targeting and Retargeting measures
- 50+ projects successfully implemented
Adobe Audience Manager
- Implementation and setup
- Creation and administration of target group profiles
- Operating and Audience Management
Connectors & Aggregators
- Social Connectors: Facebook, Youtube, Instagram, Twitter, Linkedin
- Adobe API
- Aggregators: Supermetrics, Adverity and Socialbakers
Technologies
- Redshift
- MySQL
- ETL (Kettle)
Optimization of the Digital Value Chain
- Media Optimization
- Onsite Optimization
- Conversion Optimization
- Marketing Automation
Tools
- Adobe Targeting
- Adobe Audience Manager
- Adobe Sensei, AMO, Alerts
- CSREF Generator
Customer Benefit
- Efficient use of funds in the media mix
- Conversion increase
- Lead / Prospect generation
- Identification of weak links and pain points
Initiate an Intelligent Marketing Framework
- Tracking the implementation and administration of analytics-tools
- Implementation of Adobe Target
- Set up Adobe Audience Manager
Tools
- Business Requirements Document (BRD)
- Solution Design Document (SDD)
- Tag Management Systems (Adobe DTM, Adobe Launch, GTM)
- Daily Scans for Automated QA (Observepoint)
Customer Benefit
- 15+ years of successful rollout on global platforms, websites and applications across countries and distribution levels
- 300+ tool setups and tool implementations
Monitoring Setup
- KPIs, Special KPIs
- Alerts
- Performance paths
- Benchmarks
Methods and tools
- Adobe Analytics
- Google Analytics 360
- Anomaly Detection
- Dashboard
- Automated Reporting
Customer Benefit
- Implementation of 100+ Adobe Workspaces
- Attentive monitoring of alert set-ups
Dashboards and Monitoring Solutions
- Interactive Desktop Dashboards
- Mobile Monitoring
- TV Dashboards
- Dashboardplayers
Methods and Tools
- Tableau
- D3
- Power BI
- Google Data Studio
Data Science
- Development, Implementation and Evaluation of Test Designs
- A/B Testing
- Regression Analysis
- Multivariate Testing
Digital Transformation
As an official Adobe Solutions Partner, T4MEDIA. supports companies with their digital transformation. The spectrum ranges from consulting and technical implementation, to the operational use of Adobe Analytics Cloud; all supported by certified specialists as a complete outsourcing solution.
Customer Benefit
- >15 years of Digital Analytics and Transformation experience
- Certified Adobe Solutions Partner
- Up-to-date expert know-how through regular training and experience with Adobe Summit and eMetrics
- T4MEDIA. has a Digital Marketing Operations team that can handle large scale global projects
- As a complete outsourcing provider, we have the capacity to handle the Digital Analytics undertaking of our customers.
Performance Insights
- Business Impact
- Action Goals
- Benchmarking
- Scorecards
Context Delivery
- Marketperformance-Standards
- Competition Evaluation
- Effectivity- / Efficiency Evaluations
- Best Practices
Tool-Stack
- Business-Model Know-how & Expertise
- Marketing Calculator
- Efficiency- / Effectivity Evaluations
Storytelling & Narratives “that stick”
- information design
- Infographics & Layouts
- Insights-Nuggets
Methoden und Tools
- Creative Techniques
- Ideational Process
- Creative Cloud
Customer Benefit
- Narrating stories with data that will remain enduring
- Easy consumable Top Level Management Insights
Creativity.
Our solutions inspire, are intuitive and create an immense appeal.
Strategy.
The business success of our customers is our standard. That’s why we think and advise thoroughly and innovatively throughout the entire process.
Motivation.
We implement your solutions with our just-do philosophy; direct and without criticism.
Technology.
We are experts in all of the key digital analytics technologies and tailor them to our clients’ needs.