Services.

https://www.slideshare.net/GoAtlassian/chris-mountford-bruce-lee-and-the-essence-of-agile

Our Service Portfolio at a Glance

Targeting & Activation

Activation of Specific Target Groups

  • Identification of target group segments
  • Conversion optimization through C2A
  • Personalization of the target group addressal

Methods and Tools

  • Adobe Target (Tool)
  • Onsite- / Offsite Targeting
  • Retargeting

Customer Benefit

  • Proven record of conversion optimization & uplifts +50%
  • Extensive experience with target group-specific addressing via Onsite/Offsite Targeting and Retargeting measures
  • 50+ projects successfully implemented

Data Management & DMP

Adobe Audience Manager

  • Implementation and setup
  • Creation and administration of target group profiles
  • Operating and Audience Management

Connectors & Aggregators

  • Social Connectors: Facebook, Youtube, Instagram, Twitter, Linkedin
  • Adobe API
  • Aggregators: Supermetrics, Adverity and Socialbakers

Technologies

  • Redshift
  • MySQL
  • ETL (Kettle)

Optimization & Automation

Optimization of the Digital Value Chain

  • Media Optimization
  • Onsite Optimization
  • Conversion Optimization
  • Marketing Automation

Tools

  • Adobe Targeting
  • Adobe Audience Manager
  • Adobe Sensei, AMO, Alerts
  • CSREF Generator

Customer Benefit

  • Efficient use of funds in the media mix
  • Conversion increase
  • Lead / Prospect generation
  • Identification of weak links and pain points

Implementation & Life Cycle Management

Initiate an Intelligent Marketing Framework

  • Tracking the implementation and administration of analytics-tools
  • Implementation of Adobe Target
  • Set up Adobe Audience Manager

Tools

  • Business Requirements Document (BRD)
  • Solution Design Document (SDD)
  • Tag Management Systems (Adobe DTM, Adobe Launch)
  • Daily Scans for Automated QA (Observepoint)

Customer Benefit

  • 15+ years of successful rollout on global platforms, websites and applications across countries and distribution levels
  • 300+ tool setups and tool implementations

Performance Monitoring & Analytics

Monitoring Setup

  • KPIs, Special KPIs
  • Alerts
  • Performance paths
  • Benchmarks

Methods and tools

  • Workspaces
  • Anomaly Detection
  • Dashboard
  • Automated Reporting

Customer Benefit

  • Implementation of 100+ Adobe Workspaces
  • Attentive monitoring of alert set-ups

Visualisierung & Data Science

Dashboards and Monitoring Solutions

  • Interactive Desktop Dashboards
  • Mobile Monitoring
  • TV Dashboards
  • Dashboardplayers

Methods and Tools

  • Tableau
  • D3
  • Power BI
  • Google Data Studio

Data Science

  • Development, Implementation and Evaluation of Test Designs
  • A/B Testing
  • Regression Analysis
  • Multivariate Testing

Digital Transformation (Enablement)

Digital Transformation

As an official Adobe Solutions Partner, T4Media. supports companies with their digital transformation. The spectrum ranges from consulting and technical implementation, to the operational use of Adobe Analytics Cloud; all supported by certified specialists as a complete outsourcing solution.

Customer Benefit

  • >15 years of Digital Analytics and Transformation experience
  • Certified Adobe Solutions Partner
  • Up-to-date expert know-how through regular training and experience with Adobe Summit and eMetrics
  • T4Media has a Digital Marketing Operations team that can handle large scale global projects
  • As a complete outsourcing provider, we have the capacity to handle the Digital Analytics undertaking of our customers.

Business

Performance Insights

  • Business Impact
  • Action Goals
  • Benchmarking
  • Scorecards

Context Delivery

  • Marketperformance-Standards
  • Competition Evaluation
  • Effectivity- / Efficiency Evaluations
  • Best Practices

Tool-Stack

  • Business-Model Know-how & Expertise
  • Marketing Calculator
  • Efficiency- / Effectivity Evaluations

Creative

Storytelling & Narratives “that stick”

  • information design
  • Infographics & Layouts
  • Insights-Nuggets

Methoden und Tools

  • Creative Techniques
  • Ideational Process
  • Creative Cloud

Customer Benefit

  • Narrating stories with data that will remain enduring
  • Easy consumable Top Level Management Insights

Creativity.

Our solutions inspire, are intuitive and create an immense appeal.

Strategy.

The business success of our customers is our standard. That’s why we think and advise thoroughly and innovatively throughout the entire process.

Motivation.

We implement your solutions with our just-do philosophy; direct and without criticism.

Technology.

We are experts in all of the key digital analytics technologies and tailor them to our clients’ needs.